Oflate I've been reading stuff related to management and business.
I found this article very useful. I, personally, have seen this tactic very useful in gauging the other person's interest in real life situations.
http://wolfram.org/writing/howto/sell/converting_leads.html
Highlights of "Spin selling" :
http://wolfram.org/writing/howto/sell/spin_selling.html
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